I wish I could say the true spark of inspiration behind Poetica Marketing was my idealistic belief that marketing can and should be customized for every business inside agency life, but that wouldn’t quite be the case.
I also wish I could say it was because I felt a burning desire to launch something completely my own, but that wouldn’t be the complete truth either.
I started Poetica Marketing because I’d been hurt.
While working in Downtown Pittsburgh at another agency for a year and a few months, I endured countless leadership changes and management shifts—all of which ended with me suddenly laid off.
I remember standing at the bus stop on the corner of Liberty and 7th, calling my wife to tell her the news: I was out of a job.
As I returned home and nursed my bruised ego, I realized I couldn’t simply go back to work for someone else; I was too scarred to trust another company with my future.
A week later, I started Poetica Marketing.
It was exciting and terrifying to commit to a new venture, but there was one constant, nagging worry: Did I miss something? Did I file all of the right paperwork? Do I have the right insurance plan? Am I constantly putting my best foot forward to generate new leads?
Why Startup Pittsburgh Is So Powerful for New Businesses
At the time, I wished I had something like Startup Pittsburgh to guide me through the early stages.
Today, however, I’m proud to be part of an organization that provides completely free consultations to new businesses throughout the Pittsburgh region.
Growing and maintaining a business is hard work, but it’s much easier when you have the respect and support of partners who readily provide the best advice possible while simultaneously looking out for your best interests.
What Poetica Marketing Provides to Startup Pittsburgh Clientele
Inside the Startup Pittsburgh ecosystem, Poetica Marketing specializes in social media, using Facebook, Instagram, LinkedIn, and other platforms to help local businesses grow.
That helping hand is important because social media has grown harder and harder for businesses to compete.
It’s not exactly the fault of businesses. Instead, platforms like Facebook and Instagram have simply made it harder for business page content to appear in large numbers without paying for ads.
By partnering with Poetica Marketing, you unlock years of experience in social media management and content creation with an emphasis on engagement—a factor critical in expanding your reach on social media without spending thousands of dollars on digital advertising.
My goal is simple: to put you in the best position possible to leverage social media in conjunction with the rest of your marketing efforts.
That means with Poetica Marketing, you can receive:
- Simple social media consultations
- Regular coaching sessions
- Consultations
- Content creation and management
Focusing On What’s Important
All of this goes back to the core idea of Startup Pittsburgh: If you’re running a business in Pittsburgh, sound guidance and support should be readily available.
As a member of Startup Pittsburgh, I’m offering my time and services so that no other entrepreneurs have to go through the same growing pains I went through.
Together, we can make sure all Pittsburgh businesses put their best foot forward when it comes to chasing success.